The Disney Interactive Media Group has acquired parenting website Raisingkids.co.uk, just three weeks after launching its own parenting site, UKfamily.co.uk.
Raisingkids.co.uk, which was founded in 2001, has 142,000 unique visitors per month, generating 1.3 million page impressions. Its database include more than 100,000 registered users. The site site includes an archive of thousands of age-specific articles and an active community section featuring 17 discussion boards.
Raisingkids.co.uk will be become part of Disney Online, a unit of Disney Interactive Media Group. Disney plans “a subtle integration” with UKfamily.co.uk, the site it launched on 17 July, with an eight-member team led by general manager Dani Zur. The two sites are, however to remain distinct.
RaisingKids.co.uk’s founder, child psychologist Pat Spungin, will stay on board, as will editor Catherine Hanly and web producer Michael Howard.
“I am very proud of what we have built, but to take Raisingkids.co.uk onto the next level requires resources that only a company like Disney can provide,” Spungin said.
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